FeedBurner provides custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers.
Google FeedBurner lets you stay on top of the latest from your favorite websites, blogs, and podcasts. It's added to blogs to allow readers to subscribe for new updates to their email addresses without visiting the website again.
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Above is how the subscription Widget would look like after implemented to a Website, if you looked at the right hand side of this website you would surely found it there.
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