The mistake most organizations and businesses make is not having a very active online presence or a blog that complements their brands. This laxity in taking advantage of the wonderful opportunity presented by the use of a blog for business has cost many businesses a lot of potential clients.
Recent survey has concluded on the fact that 47% of clients read at least 3 article about a product before they finally make a purchase.
Now imagine not having any content for your product or service to benefit from? Bad right?
Since I have noticed that a lot of businesses in Nigeria and Africa as a whole, still haven't implemented the use of a blog for content marketing yet, we are going to be touching down on the subject in this article and you are going to learn some of the important benefits attached to owning a blog for your business.
Benefits and importance of starting a blog for your business
1. Data Collection
Large and well-established companies make use of data to determine their next stages and to give the people what they truly want, this way the chances of them making a wrong or undesirable products or services is greatly reduced.
Those who have access to infinite amount of data and clients information to research on are usually the ones leading their Industry. Since you are probably still new or with limited resources the best way to gather your data at first is through your business blog page. Data such as subscription details, clients interest, market survey, etc will help you greatly to know where you should focus on. All these can be gotten easily using a blog.
2. Gives your brand a voice.
Rather than having to settle for a sponsored post that we all know are being paid for and are just there to put your brand in good light. A business blog will serve as the authentic voice of the brand that people can truly connect with and get to know more about what you are offering. The blog will be the place to get "authentic" news pertaining to your company.
3. Encourages public customer engagement.
Potential Customers tends to sway towards service with adequate engagement and sign of active back and forth between the company and its Customers. A blog comment section will be a perfect place to engage your customer and readers alike. Here you will be able to address concerns publicly and if you are actually offering good services it will also be a perfect place to get cool points and 5-star reviews for your products.
4. A viral blog post is worth 100 times the cost of a paid ads
A viral blog content has been associated with several servers crashing in the past. So imagine getting lucky with a viral blog content! Even if you are not selling anything yet it is still a perfect way to gain attention and get your brand name out there.
For example back when I was in need of a web hosting services for a client, I came across a tweet, leading to this article on HUB8's own blog "how to start a blog for less than N1000", I also shared the article on my Facebook page of merely 2000 followers. The next time I checked (about 5 days after), the post already had 2300+ shares(NB: Not because I shared it).
The same thing was the case for the sport betting Giant Nairabet, their blog post "Goalless Draw Money Back" has gotten shared more than 5000 times with 118 comments.
This are just proofs of how a viral blog post can really shoot up your business.
5. Providing value and help
At one point or the other, you needs to give free or discounted products, services or information. What this does is to attract more people to your services since you and I know everyone loves free thing. You can also provide free value through your blog by offering tutorials, video training etc on your blog page. This will also increase the amount of time a visitor will spend on your site.
There are many benefits attached to owning a blog as part of your content marketing strategy. It all just depends on how well you can Chanel the power of a blog to make things happen.