Application development is one of the most powerful ways to boost business nowadays. Some of you can argue with such a bold statement. However, Glorium Technologies has gathered some impressive facts to show your that it's true.
First of all, an app is your option to get closer to the customers. Did you know that an Average American spends 3.3 hours a day with his or her smartphone? And they are, by the way, not opposed to being contacted by brands via their apps, spending with the applications about 127 minutes a day. 75% of Americans check their smartphones every 15 minutes. Approximately the same number of Americans say that just can't live without their mobile device.
Secondly, an application is your chance to get even more clients. Did you know that there are 1.4bn smartphones for every 1.5 people? Just imagine how many apps they download and how much money you can earn from it. Globally, 1.8m smartphones are sold daily. It is predicted by Juniper Research that there will have been 2bn mobile purchases by the end of this year. The year 2016 is also expected to end with 224.8bn app downloads.
Thirdly, mobile is a great pool of money. $100bn has been spent on the mobile advertising. And can you imagine it? It is a 430% increase, comparing 2016 to 2013. And 42% of sales in the 500 leading merchant companies came from the very apps.
And finally, an application is an excellent optimizer for your business. When an employee works via an app, he or she is likely to check it even after work. So, bonus working hours and flexibility increased. 71% of employees spend 2 hours a week on their "work apps." Due to this fact, a company gains 240 hours a year per staff working mobile. 80% of Technologies decision makers surveyed report about positive ROI on their business app. Gartner provides arguments for the app optimization of business, too. It says by 2018, 70% of the workforce will have had a smartphone.