Adsense Matched Content – Importance & How to Setup


Today I would be introducing to you a feature Google added to Adsense Account. Firstly, I believe you already know what Adsense account is? So while I was trying to create an ad unit I noticed AdSense Match content in ad types dropdown then I need to find out what it is. Am very sure you too would like the Adsense Match Content after reading this post.

What is Adsense Matched Content?

Adsense matched content is a free recommendation tool that offers you a simple way to promote your articles to your site visitors. By making it easy for your readers to find the content that they are interested in. This can increase your site’s page views, the time spent on your site, reader loyalty, ad impressions, RPM and ultimately ad revenue.
This feature is just like a related post widget installed for more user/visitor engagement on website instead of leaving the page. A sample is here below in the screenshot:
Adsense Matched Content
This feature is not yet available for all Adsense publisher. To be eligible, you must have a site that meets Google specific minimum requirements for traffic volume and number of unique pages. No one knows this requirements except Google itself. Once your site is approved, you’ll have access to the Matched content feature in your AdSense account.
This feature is not available for all AdSense users as have said but there is a way to know if you are eligible for this or not:

How to Check Eligibility for Adsense Matched Content

1. Login to Adsense Dashboard
2. Click on settings icon which is d gear icon beside notification icon (bell) at the top right hand side.
3. Now go to Site Management
4. You have a list of websites using your AdSense account. You would also find a column where Adsense Matched Content Eligibility is. Check the below screenshot for that.
Adsense Matched Content

Would Adsense Matched Content increase my Earnings?
As have already said the feature is just something like related post so the best answer to this is NO because it is not like normal ad units and Google won’t pay you when people discover other pages on your site through the widget.
Google’s aim is to encourage more page views, more ad impressions and eventually, more revenue for you. But we don’t know if Google would later consider promotion of blog posts in future. If this is done then there would be chances of earning with the Adsense Matched Content.

How to Create & Implement Adsense Matched Content Unit

There is nothing new in this you would just create it like when creating normal ad unit.
To create the unit Go to My Ads tab, New Ad unit, choose an ad size that fits your layout, and to select “Matched content” from the Ad type drop-down in the process.
Adsense Matched Content

A popup comes after saving, just copy and paste the ad code into the HTML source code of any of the pages on your approved sites. Google recommend that you place your Matched content unit directly below your article (below the fold), and either above or below an ad unit.


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